One of the most striking insights from Peter Knight was the emphasis on the AOP Model – automation, outsourcing, and people. Traditionally, estate agency has been a people-first business, but the approach is evolving. By automating repetitive tasks, agents can focus on what truly matters - building client relationships, winning instructions, and closing deals. The key is to work smarter, not harder.
Data is now the primary asset of a residential agency, surpassing even people in value. A well-maintained and accurate database enables agencies to be proactive rather than reactive. Shockingly, research has shown that 52% of agency databases contain inaccurate or unusable data, leading to high sums of lost revenue opportunities per branch annually. By harnessing accurate data, agents can make informed decisions quickly, reducing wasted time and maximising results.
AI-driven tools are already handling customer interactions seamlessly. From WhatsApp conversations to AI-powered voice assistants, technology is making routine tasks easier. While certain aspects, like the marketing appraisal (valuation), still require human expertise, most processes, including lead qualification, client communication, and sales progression, can be enhanced rather than replaced by AI - helping agents work more efficiently.
Today’s homeowners are more informed than ever, often researching their property’s value before engaging with an agent. This makes it even more crucial for agents to be data-driven experts. Providing accurate, data-backed valuations and market insights reassures clients and strengthens trust - ensuring agents remain the go-to professionals in their local markets.
The residential agency sector is at a crossroads. Those who embrace data and automation will thrive, while those who resist change risk being left behind. However, change doesn’t have to be difficult. With the right tools, agencies can streamline processes without disrupting their day-to-day work. In a market where commission rates are under pressure and operational costs are rising, maximising efficiency is no longer optional - it’s essential.
Nimbus is at the forefront of this transformation, empowering residential agents with the tools they need to navigate this new landscape - without the headaches of complex tech adoption. Here’s how:
The property industry is no stranger to change, but the current digital revolution presents a unique opportunity for estate agents to enhance efficiency, boost profitability, and deliver an improved client experience. Embracing PropTech doesn’t mean losing control - it means gaining more time to do what agents do best.
As Peter Knight emphasised, the future belongs to those who embrace automation, data, and AI. Nimbus provides the perfect platform to help agents confidently adapt without overhauling their business overnight.
For estate agents looking to future-proof their business, there has never been a better time to discover how Nimbus provides the tools to thrive, stay competitive, and lead the market.
Transform your 2025 strategy, book a demo today.