As a commercial property developer, finding the right location is key to the success of your business. That's why Nimbus has developed a powerful new feature that provides you with a detailed view of daily traffic movements at specific points on every major and minor road. Unlike other solutions that rely on outdated pin data, our Traffic Map feature (located in the Mobility sub-section of the Location Analysis overlays) is updated monthly with data from recent sources, including mobile phone data, providing you with the most accurate and up-to-date view of traffic movements.
In addition to covering roads that have nearby data points, our traffic volume heatmap also includes roads that don't have these data points, giving you a more comprehensive view of traffic flow across your entire target area. With this information, you can assess traffic volumes and patterns, gaining an accurate picture of how busy a road is throughout the day. This data is invaluable in identifying potential hotspots for your business, allowing you to maximise footfall and overall visibility.
Traditionally, obtaining traffic volume information has been a challenging and time-consuming process. Data from the Department of Transport (DfT) is available but is presented in raw form, requiring manual interpretation and local knowledge to understand. Alternatively, data can be purchased from third-party companies, but this can be costly and delivered as an isolated product, requiring developers to manually integrate it with other property insights and information. This can often lead to inaccuracies between data sets.
Nimbus' Traffic Map feature is a powerful tool for evaluating property investments and with its cutting-edge capabilities provides the following key advantages:
🚦 Get detailed traffic volume insights: First and foremost, our new traffic volume heatmap offers an unprecedented level of detail, providing you with a view of daily traffic movements at specific points on every major and minor road. Unlike other platforms, this information is also updated from recent data sources, including mobile data every month. Rather than relying on outdated pin data, we'll provide you with a more accurate and up-to-date view of traffic movements.
🚀 Pro tip: The heatmap also covers roads that don't have nearby data points, providing a more comprehensive view of traffic flow across your entire target area.
🗺 Understand traffic volumes: Our easy-to-use overlay allows you to assess traffic volumes and patterns, giving you a clear and accurate picture of how busy roads are throughout the day. With this information, you can identify potential hotspots for your business, maximising footfall and overall visibility.
🔍 Access data easily: With Nimbus, you can access all the property information you need in one place. No more sifting through raw data files or relying on manual traffic count exercises. Our user-friendly platform makes it easy to analyse and compare different locations.
💰 Save time and money: Say goodbye to costly data purchase fees and time-consuming integration and interpretation. With the traffic volume heatmap, you can quickly and easily identify the best sites for your business without spending money on costly data from third-party companies. This can save you thousands of pounds in data purchase fees, as well as valuable time spent integrating and interpreting data from multiple sources.
🤝 Make informed decisions: With a comprehensive and up-to-date view of traffic data across an area, you can make informed decisions about the potential success of your property investment. Assessing sites alongside our many other features will help you to choose the optimum location for your business, minimising risk, and maximising your return on investment.
Unlock the power of robust traffic insights for your next property investment, as well as the other innovative features designed to enhance your commercial property site-finding and assessment needs. Take our new feature for a test drive today when you sign up for a free trial.